HomeGamingCall of Duty: Infinite Warfare Sales Labelled "Soft" by Analyst

Call of Duty: Infinite Warfare Sales Labelled “Soft” by Analyst

In light of its launch week, this year’s Call of Duty: Infinite Warfare installment was already suggested to have received underwhelming sales. Analyst firm Robert W. Baird has further downgraded sales estimate for the futuristic shooter, but there is still hope yet.

Addressing investors earlier today, Robert W. Baird stated that Infinite Warfare sales continue to be “soft”. The observation is based on retailer reorder checks which reveal a lukewarm demand for the game. However, a silver lining lies in the fact that digital sales appear to be much higher in volume.

The analyst firm added that since its release, Infinite Warfare sales trends have “improved somewhat”. However, this is only a result of recent discounts, promotions, and various other bundle offers.

As such, overall physical and digital sales for the new Call of Duty are pegged to decline by 20 percent in comparison to last year’s critically acclaimed Call of Duty: Black Ops III. Breaking this down; retail sales are expected to go down by 35 percent but a 15 percent digital margin forecast should offset the decline.

Regarding revenue attained through microtransactions, Robert W. Baird is fairly optimistic. While the season pass is yet to kick in but upcoming releases of the four expansion packs should result in a healthy revenue stream through microtransactions.

Activision never expected to see Infinite Warfare perform better than Black Ops III or even equate its sales. This is because this year’s Call of Duty title is a new brand while Black Ops has an established following. The publisher believes that this is a core factor that can be applied for the current Infinite Warfare sales.

Call of Duty: Infinite Warfare is now available on PlayStation 4, Xbox One, and PC.

In other news, Modern Warfare Remastered continues to be only available by purchasing the more expensive versions that bundle it and Infinite Warfare together.

Saqib Mansoor
The odd man in the group who hates chocolate, cheese, and having to work on Sundays.


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